A car import and advisory company, which helps Danish consumers and companies with advice and guidance on import and leasing of cars.
I designed the Performance Leasing Logo. In the automotive industry, the purchase price is high, and it is therefore important to act as an authoritarian company in order to ensure customer safety. Having this in mind, I focused on creating a timeless and simple logo, and the dark blue color contributes to this as the color is cool and soothing. The logo inspires loyalty, strength, wisdom and trust.
Have a look – Scroll down.